We have a dream


We're delighted to reveal our bold and powerful vision to transform Harrogate into a UK leader in clean and green public transport.

Our five year vision for buses in Harrogate will bring the latest low emissions technology alongside a host of improvements to every aspect of bus travel.

Innovations including free WiFi, USB power and next stop announcements have already been successfully pioneered by our flagship 36, linking Harrogate with Leeds and Ripon, and we'll be bringing you lots more of these features, and more besides, as standard over the next five years. 

There'll also be smoother integration with other bus and rail services, stronger relationships with local authorities, key employers, schools, retailers, hotels and visitor attractions to encourage more people to switch to the bus.

Advanced ticketing systems including contactless payment and beacon touchless mobile apps, as well as a revolution in website and mobile customer communications, will complete our five year vision for Harrogate.

Alex Hornby, our CEO, said: “We have a five year vision to transform the bus experience in Harrogate. Our plans have the potential to grow usage by doing more of what customers and non-users tell us they want.

“Creating a low-emission bus town, involving the world-class development of new generation, 100% electric buses is just one element of our strategy, which also includes further innovations in ticketing and new standards in ride comfort including fleet-wide WiFi, USB charging and next stop information.

“We are also keen to enhance our role in the Borough by developing advanced relationships with councils, employers, schools, retailers and attractions, as well as improved integration with other transport providers by bus, rail and air.

“This vision is all about us enhancing our quality offer, that should reduce demand for the private car, meaning less congestion, improved freedom of movement and a better environment across Harrogate and beyond.”

At the launch of our five year vision on Thursday 2 February, a Volvo electric bus brought specially to Harrogate from Gothenburg in Sweden was on display to demonstrate its game changing new technology ahead of the launch of a new generation of similar vehicles due to enter service next year.

The new buses, powered by 'next negation' opportunity charging technology – will revolutionise travel as Harrogate becomes the first town in the UK to use the system.

Also in the spotlight at the event were our amazing revitalised buses on the 1, which have been fitted with emission reduction technology, and upgraded with new interiors featuring USB power, fast and free WiFi, countdown to departure destination screens, audio visual announcements and much more.

The eight new electric vehicles arriving next year will enter service on the the 2A and 2B to Bilton, the 3 to Jennyfield and the 6 to Pannal Ash.

The planned introduction of the new electric buses is being welcomed by Transport Minister and Harrogate and Knaresborough MP Andrew Jones, who said: “Harrogate is set to become a low emission bus town. Transdev have shown huge ambition: the technology for this is a first for the UK.

“There were many bids from large organisations for this funding, and it is a testament to the powerful case put forward by Transdev, and supported by Harrogate Borough Council, that we have won £2.25 million of that money to make this electric vision for transport in our town a reality.”

We'd love to hear what you think of our ambitious plans for Harrogate! Drop us a tweet @harrogatebus.